日期：2020-05-25    轉自：公眾號  STONEDESIGN石頭兄弟

  2019年德國Red Dot Design Award 傳達設計大獎于七月底公布獲獎名單，STONE DESIGN石頭兄弟以諾圖格《草原之音》作品獲得2019紅點設計獎。紅點設計獎是表揚優良設計質量的獎項，唯有設計質量優良且具有創意表現之作品及品牌，才能獲得國際評審團的肯定，獲頒備受矚目的質量保證標志。

  德國紅點設計大獎Red Dot Design Award每年吸引全球超過60個國家，1萬件作品投稿參賽，并且考慮設計領域豐富多元，為求評選的審慎與專業，紅點設計大獎特意將獎項區分為：紅點產品設計大獎、紅點傳達設計大獎，以及紅點設計概念大獎三大獎項。每個獎項皆每年舉辦一次，因此無論是產品設計、傳達設計、包裝設計到設計概念和原型，紅點都完整掌握時下全球的重要設計趨勢。

  “全感官先生”王新時是全感官設計理念首創者，其作品涵蓋高端地產、豪宅、酒店、辦公、商業等領域。王新時不僅于世界舞臺上展現了中國設計力量的頂尖水平，甚至將中國全感官設計理念推向世界，深受兩岸三地及國際各項大獎的評審青睞。此次拿下德國紅點傳達設計大獎的肯定，無非是為王新時的設計里程中再度增添一筆榮耀的紀錄。

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石頭兄弟獲獎作品

內蒙古呼倫貝爾諾圖格領地  草原之聲

Sound of Grassland

  此民俗酒店作品“諾圖格”是蒙古語，心靈原鄉之意。蒙古族為草原民族，所居空間被稱為蒙古包，常以扎營草原上的形式呈現。一般人對蒙古族的印象來自于昔日金戈鐵馬，如虎橫掃歐亞軍事強壯的粗曠表象。然而，在一切原始而生存難度提升的環境下，湛藍深夜里細膩的馬頭琴長調、抑或是草原男子分離時的滿眼淚花，都讓人體悟，這個民族愛的如此深沉，粗曠應該是一種表象，細膩與精致化作獨特且不輕易外露的滄桑情感，這一切因此有了設計動機。

 “Hulun Buir Nutag,” the design work of thefolklore hotel, is the Mongolian language meaning the hometown of mind. TheMongolian people are the grassland people who live in the traditional dwellingcalled yurts regularly seen on the grassland. The general impression to the Mongolianpeople comes from the historical shining spears and armored horses sweeping theEuropean and Asian countries. In the primitive environment full of escalating survivaldifficulties, however, either the delicate music of morin khuur played in thedeep blue night or the tearing Mongolian man separated from the loved ones, allof which make people aware that this deep and manly national love composed ofthe delicate and concealing vicissitude of life that motivates this designwork.

  美好的背后總有種種不堪。事實上，整個作品的進行十分艱難，在沒有電、網絡的環境下，歷時200多天的匠心打造，13頂嶄新的蒙古包散落在呼倫湖旁，采用傳統軸線對稱布局強化方位及律動感，將多數個體連在一起。13個空間多數為住宿，另外各為一個餐廳、接待區及酒吧包組成，開闊草原創造各種可能性。餐廳面湖而立，就餐同時能享受由湖泊而來的青草氣息。

  Encountering numerous hardships always happenbefore accomplishing the wonderful work. The entire design work, in fact, isfull of predicaments that, without electricity and internet, it took more than200 days to build up the 13 brand new yurts around Hulun Lake. The design planasserting the traditional symmetrical layout connecting the yurts in specificorientation and rhythm. Most of the spaces in yurts are accommodations, and theremaining areas composed of the restaurant, reception and bar, all of whichcreate every possibility on the grassland. The lake is in front of therestaurant, in which the dining environment enjoys the grassy air from the lake.

  蒙古包由八個木制骨架組成，外圍從外到內采用帆布、毛氈材質，再用毛鬃或繩子捆綁，充分利用當地材料。另外在底部進行架空處理，既保護草坪，又保證蒙古包的舒適性。粗曠鐵藝和松軟木質形成強烈對比，協以柔和燈光，伴著馬頭琴音與酒香，融入床單電影、蒙古象棋等趣味體驗。

  The yurt consists of eight wood skeleton framescovered from outside-in with the canvas and felts tied with bristles or ropes,all of which exemplify the effective utilization of local materials. The raisedfloors protect the grassland growth and ensure the living comfort as well. Therude textures of iron adornments and the soft woods establish the intensivecontrast. The indoor space accompanied by the gentle lights, morin khuur music,wine fragrance, movies, Mongolian chess, etc. create for customers theintriguing living experiences.

  蒙古包成為人與環境交流的媒介，若說它是草原下一朵朵不修邊幅的白云，那么內部陳設，我們盡量做到舒適精致。每一盞燈、每一個抱枕紋樣、每一幅畫都盡可能沿著細膩的脈絡展開。此作品的意義也源于恰到好處的溫暖細膩，讓粗曠有了細膩，讓細膩有了寄托。

  The yurts have become the intermedium betweenpeople and environment. Those exteriors artistically resemble the white clouds,and the interiors are comfortable and exquisite as well. Each light, eachpillow pattern and each paint accordantly follow the delicate principle ofdesign. The meaning of this design work is just right to its warm delicacy sothat the rude quality contains delicacy, and the delicacy finds its support.

    項目名稱：諾圖格